Ugh, Marketing!

Aug 25, 2024 | Blog, Business of Writing

I think I know one, maybe two, authors who actually like marketing—and that’s out of over a hundred authors who I know. Marketing is the bane of my authors’ lives. Whether you are traditionally published or indie, you have to market the books you publish (unless you...

Paying it Forward

Jan 17, 2021 | Blog, Business of Writing, Self-publishing, Writing

This past week my podcast co-host, Pru Warren, told me (and our listeners) about the launch of her first book, Cyn and the Peanut Butter Cup. We had planned on talking about tropes (as I blogged about it last week since the concept has been on my mind as I start...

Newsletter Primer

Jul 19, 2020 | Blog, Business of Writing, Self-publishing, Writing

Of all the marketing options I’ve tried – and believe me, I’ve tried them all! – sending out a newsletter has been the one that has consistently worked. And when I mean worked, I mean I get a bump in sales every time I send one out, I have beta readers who I can rely...