Paying it Forward

This past week my podcast co-host, Pru Warren, told me (and our listeners) about the launch of her first book, Cyn and the Peanut Butter Cup. We had planned on talking about tropes (as I blogged about it last week since the concept has been on my mind as I start...

Newsletter Primer

Of all the marketing options I’ve tried – and believe me, I’ve tried them all! – sending out a newsletter has been the one that has consistently worked. And when I mean worked, I mean I get a bump in sales every time I send one out, I have beta readers who I can rely...