So frequently I hear something on Joanna Penn’s podcast that really gets me thinking. This week it was when she hosted Paul Jarvis (which was actually last week’s podcast, but I just listened to it today).

How much is enough?

He was talking about how much you earn and sell. How do you know when you don’t need to advertise anymore? How do you know when what you’re already doing is enough?

Do you need to be a New York Times Best Seller? Or would you be happy selling a few books a day, what about a few books a month? How much success do you need to have to be happy? And how much are you willing to work to get to that point?

These are such fascinating questions!

For Jarvis, the personal price of having to manage people is too high so he’ll do anything and everything he can—even pay more for services—just so that he doesn’t have to talk to people who work for him (cover designers, editors, formatters, etc). He doesn’t advertise his books, his newsletter or his blog because he’s happy with the number of people he already has who buy his books, subscribe to his blog, and his newsletter. He doesn’t need more. In fact, he says, if he had too many more people subscribing to his work, he wouldn’t be able to give each response he gets the personal attention he likes to give them.

He’s got enough. He doesn’t need anymore.

What about you? Do you have enough? Do you really need more subscribers… blog readers… book sales… whatever?

Are you willing to do what it takes to get more if you need them—be it spend money or advertise more or both?

I’m thinking about this. I’m wondering if I have enough. I’m wondering if I need to do more. I honestly don’t know the answer to the question, but I think it’s a great one to think about.