A Journey into Advertising

A Journey into Advertising

by | Apr 14, 2019 | Blog, Self-publishing, Writing

As I prepare for the release of the first book of my new series, I’m naturally thinking about ads. I’ve been marketing the book to my newsletter readers—sending them chapters for the past three weeks and the link to buy the book. I’ve gotten a lot of wonderful...
5, 4, 3, 2, 1… Book Launch!

5, 4, 3, 2, 1… Book Launch!

by | Mar 17, 2019 | Blog, Self-publishing, Writing

The countdown is happening fast, much faster than feels comfortable. There is so much to do for a book launch and so many different websites and people telling me what to do and what not to do. I could spend thousands of dollars if I want, or I could spend none at all...
Judging a book by its cover

Judging a book by its cover

by | Mar 10, 2019 | Blog, Self-publishing, Writing

We’re told as children never to judge a book by its cover. We’re told that to do so would be to perhaps miss out on something really important or really wonderful. Just because something is ugly on the outside, doesn’t mean that it isn’t beautiful on the inside. And...
Marketing, We’re all Struggling

Marketing, We’re all Struggling

by | Mar 3, 2019 | Blog, Self-publishing, Writing

No one ever said that being a self-publisher was easy. The best thing about being one, however (aside from having full control over your books and how they’re published), is the camaraderie. Ninety-five percent (or more) of all self-published authors are probably...
Do you have enough?

Do you have enough?

by | Feb 2, 2019 | Blog, Life, Self-publishing, Writing

So frequently I hear something on Joanna Penn’s podcast that really gets me thinking. This week it was when she hosted Paul Jarvis (which was actually last week’s podcast, but I just listened to it today). How much is enough? He was talking about how much...

Some Ideas on Social Media

by | Oct 21, 2018 | Blog, Self-publishing, Writing

Whether you love it or hate it, social media is an essential part of an author’s marketing arsenal. Without any social media interaction, it’s unlikely that you’d find more readers or build a community of readers and we need to do both. Once a new reader finds you,...