Newsletter Primer

Of all the marketing options I’ve tried – and believe me, I’ve tried them all! – sending out a newsletter has been the one that has consistently worked. And when I mean worked, I mean I get a bump in sales every time I send one out, I have beta readers who I can rely...
Blogging for Authors: Yes or No?

Blogging for Authors: Yes or No?

How many blogs do you read? What topics interest you? Do you only read blogs on writing craft? Book marketing? Self-publishing? Or do you enjoy reading about the writing process, or what an author is working on? Have you ever read an author’s blog that is meant for...
Marketing Trials

Marketing Trials

To say that I’m not good at marketing would be like saying that there are clouds in the sky and rain falling from them. Here in Belgium, that’s true about 80% of the time. So too, do my marketing failures happen about 80% of the time I attempt to advertise my books. I...
Planning, Journaling and Collaboration

Planning, Journaling and Collaboration

With the start of October, we move into something I hadn’t realized existed—Planner Season! Apparently, October is the time when people start thinking about what planner they’re going to use the following year. They look at all of the offerings out there and decide...
What Makes You Feel Like A Real Author

What Makes You Feel Like A Real Author

The Writer’s Well Podcast has done it again. They’ve asked an incredibly fascinating and thought-provoking question: What makes you feel like a real author? They asked this of each other—the two hosts Rachel Herron and J. Thorn, as well as one of Rachel’s friends,...