Where do great book titles come from?

Where do great book titles come from?

What’s in a great book title? Book titles fascinate me. Your title is the second most important piece of marketing your book has—the first, of course, is the cover. So, what goes into a great book title? And how do you write one? How do you test it? (Wait, what? I’ve...
Atticus Review, uh-oh!

Atticus Review, uh-oh!

I love new software. I love playing with it, testing it, and finding its limits. So when I heard about Atticus, which I did many months ago when it was still in beta, I thought I’d wait until they came out with the official version to really put it to the test. Well,...
Are our books etched in stone?

Are our books etched in stone?

It used to be that once a book was published, that was it. It was done. It was as if it had been etched in stone. Once it went to the printer, there was no changing it – unless your book happened to get a second edition, which most works of genre fiction don’t. So you...
The Power of Giveaways

The Power of Giveaways

We all know that reader magnets (giving away a book to people who sign up for your newsletter) is a fantastic incentive. We also know that giving away the first book in a series (of three or more books) is a great way to introduce new readers to your work. But what...
Always Proofread, No Matter What

Always Proofread, No Matter What

The very last step in the publishing process is sadly, something a lot of authors either skip altogether or rush through—the proofreading process. It’s tedious! You have to read through your work one more time after having read through at least a thousand times...