An Entrepreneurial Failure

Sep 1, 2024 | Blog, Business of Writing, Writing

According to the Rock Center for Entrepreneurship at the Harvard Business School, two-thirds of all startups fail. Another statistic cited is that 90% of startups fail within five years. Publishing companies are not only not immune to this, they probably start and...

Don’t forget your business goals

Nov 21, 2021 | Blog, Business of Writing, Writing

It is nearly that time of year! Yes, it is nearly time to look back at the year past and see what you’ve accomplished. How much money did you earn? How much did you spend on marketing and other writing-related expenses? How many books sold? Did your marketing strategy...

What’s Your Marketing Goal?

Nov 8, 2020 | Blog, Business of Writing, Writing

Yesterday Pru Warren and I recorded a future episode of The Writers’ Block Party Podcast—we always record them about three weeks in advance of when we’re going to post it. The topic was how much money you should or could be spending on marketing—your marketing budget....