Looking Deeper at A+ Content

Aug 22, 2021 | Blog, Business of Writing, Self-publishing, Writing

Everyone is talking about Amazon’s newest gift to indie-authors: A+ Content. It used to be that only traditional publishers and other vendors were given access to this special ability to add images and information to their sales pages, but now Amazon has given the...

Are You Strong Enough For This?

Jul 4, 2021 | Blog, Life, Self-publishing, Writing

There is one thing of which every professional author can be certain—writing is going to be a lot harder than they imagined. Being a professional author is not for the faint of heart. There are so many challenges that authors face. First of all, there’s the actual...

Who are you: Your Author Brand

May 2, 2021 | Blog, Business of Writing, Self-publishing, Writing

I am not a marketing specialist. I’m hardly competent at marketing but, nevertheless, I’ve been doing it for a very long time (yes, just because you’ve been doing something for a long time does not actually mean you know what you’re doing – sad to say!). One thing...

The Power of Giveaways

Feb 21, 2021 | Blog, Business of Writing, Self-publishing, Writing

We all know that reader magnets (giving away a book to people who sign up for your newsletter) is a fantastic incentive. We also know that giving away the first book in a series (of three or more books) is a great way to introduce new readers to your work. But what...

IngramSpark or KDP Print?

Feb 14, 2021 | Blog, Business of Writing, Self-publishing, Writing

I’ve recently had a client ask me to upload their book to Ingram Spark. Since it’s not a service I use on a regular basis and I knew they’d been doing some upgrading and changing of their interface, I decided to pop over and upload a book of mine so that I’d know what...