An Entrepreneurial Failure

An Entrepreneurial Failure

According to the Rock Center for Entrepreneurship at the Harvard Business School, two-thirds of all startups fail. Another statistic cited is that 90% of startups fail within five years. Publishing companies are not only not immune to this, they probably start and...
Ugh, Marketing!

Ugh, Marketing!

I think I know one, maybe two, authors who actually like marketing—and that’s out of over a hundred authors who I know. Marketing is the bane of my authors’ lives. Whether you are traditionally published or indie, you have to market the books you publish (unless you...
Writing Series

Writing Series

There’s nothing nicer than finishing a great book and then realizing that it’s part of a series. You know that you’ve got so many more books to read—yay! But what is it that’s holding that series together? There are different types of series: those where there’s one...
Placing Your Reader Into Your Story

Placing Your Reader Into Your Story

One of the best things about reading a novel—at least in my opinion—is escaping from my world, my life. When I read I want to stop being me sitting in my home and become someone else somewhere else doing exciting things, having fascinating experiences, falling in...
Five Tips to Adding Depth with Setting

Five Tips to Adding Depth with Setting

“It was a dark and stormy night; the rain fell in torrents – except at occasional intervals, when it was checked by a violent gust of wind which swept up the streets (for it is in London that our scene lies), rattling along the housetops, and fiercely agitating the...