Your Author Business

Your Author Business

Sometimes as you’re delving deep into your story, writing down to the bones, as it were, it’s hard to remember that writing is a business. But as I write this post, it’s the end of the month which means that those lovely (or sometimes extremely disappointing) deposits...

Jutoh 3.0: A Review

I love the formatting software Jutoh. I have not made a secret of this. I have been using it for many years as a professional formatter. I teach a class on how to use it. I’ve even got a free video up on YouTube on how to get started formatting with Jutoh. And just...
Getting it all done

Getting it all done

It is kind of sad, but being a professional author in today’s world means studying writing craft, keeping abreast of an ever-changing industry, publishing to social media at least once a day, sending out a monthly newsletter, running your own ads and other marketing...
Conference Follow-up

Conference Follow-up

Last week I wrote about the importance of attending virtual conferences. Because they are so easy to attend – from your own home in your PJs if you want and usually less expensive than attending a regular conference (the conference fees are less, there are no travel...

Newsletter Primer

Of all the marketing options I’ve tried – and believe me, I’ve tried them all! – sending out a newsletter has been the one that has consistently worked. And when I mean worked, I mean I get a bump in sales every time I send one out, I have beta readers who I can rely...