Marketing from A to Z
A to Z Marketing
Until I read this week’s blog post topic at the Insecure Writer’s Support Group, I’d never heard of this! I don’t quite know how I missed it. I used to be an avid blogger, blogging every weekend no matter what – I missed maybe a total of five posts in five years! But somehow this one slipped past me.
I think it’s a fantastic idea, although it isn’t fully explained on the website where it originated. I’m assuming that for the month of April (why April that has 30 days and not February that has 28, which is closer to the 26 letters from A to Z?) you write a blog every day for 26 days, each one beginning with the next letter of the alphabet.
It’s a really cool idea! I don’t know that I’d be able to think of that many marketing topics, but I’d be more than happy to give it a go!
I have a self-publishing book that’s an A to Z. I start with “Anyone can do this” and end with “Zoom In-Zoom Out” (that would be the importance of looking at both the big picture and the smaller details). So I know the usefulness of an A to Z framework.
So what would be the topics for an A to Z blog?
A: Adhere to conventions (If you keep to what people know, they’ll “get it” more quickly. On the other hand, a lot of times, it’s just as important not to do so — that’s where you’ll drop into “C” below.)
B: Buy my book! (If you keep screaming that, you’re sure to lose your readers—fast!)
C: Creativity (Marketing takes a hell of a lot of it. You have to be able to think outside the box, do something no one (or very few) has done before.
D: Decide on a theme (what is your Brand—that could be a “B” too, and an important one!)
E: Energize yourself and your readers to get out there and Engage!
F: Find what works for you because what works for someone else, even if they write in your same genre, might not work for you and your readers.
G: Goals You need to know what your goal is when you start a new campaign. Know exactly what it is you want people to do before you head out to ask them—sometimes it’s not entirely clear.
H: Hashtags (They are how your posts on Twitter and Instagram can be found. Use them liberally.)
I: Innovation (Try something new—it doesn’t have to be new to the world, just new to you.)
J: Juggle (There’s a lot of juggling going on as a published author—your life and its commitments with your writing (because you’ve got to get the next book out there) with your marketing because marketing never ends.)
K: Keywords (They are how you are found. They are at the very top of the list of your best marketing tools: your cover and your book description are first.)
L: Learn everything you can about your audience. The more you know, the more successful your marketing efforts will be.
M: Mail, as in e-mail—it’s a vital part of any marketing strategy. You need to have a mailing list of people who want to hear from you so that you can tell them about your latest release.
N: Noise (Don’t make too much noise, ie don’t email your list every day. If you do, they’re more likely to tune you out.)
O: Occasionally email them—once a week, once a month, or just when you have a new release. However often is easiest for you.
P: Pictures (Make sure you’ve got a good number of good graphics you can use. You’ll need them for your blog, your newsletter, even for when you post on Facebook and Twitter.)
Q: Quit (Don’t do it! Stick with it! Being a professional writer is hard, but it’s worth it when you meet someone by chance and tell them that you’re a writer. They’re eyes light up and you’ve got something interesting to talk about it. And then, it’s even more fantastic and amazing when they’ve heard of you or read one of your books!)
R: Realize that this is a hard business, but it’s worth every hair-pulling minute.
S: Social media (No matter how much you hate it (or love it) you can’t not have it be a large part of your marketing tool kit. It really is essential.)
T: Targeting (You need to find your target audience. You need to know exactly who it is who might read your books and aim all of your marketing efforts to wherever they may be.)
U: Utilize everything and everyone you can find to help you market—and yes, that means asking your friends from high school to spread the word to their friends, and your relatives and the guy whose office is down the hall from yours.
V: Variety is a great thing in marketing. Don’t stick all your eggs into the Facebook basket. Try Amazon ads, try Twitter, try Tumblr and Pinterest and Instagram. Don’t just do ads, send out newsletters and, hell, while you’re at it make a video!
W: Watch what others are doing. If it works, try it. It might work for you.
X: Xtra-ordinary (sorry, that one’s a reach, but really!) You need to be extraordinary. You need to stand out from the crowd because it’s a teaming mess out there that you’ve just thrown your book into.)
Y: You. Be yourself because (as someone wise once said) everyone else is already taken.
Z : Zoom in to look at the minute details of your marketing plan—your copy, your visuals; Zoom out to look at the big picture—how much time and money you’re willing to spend on each piece, each ad, each social site.
Well, there you have it. I don’t know that I’d be able to write a full blog post on each topic, but at least I’ve got one for each. If they help you or you do want to me to expand on any, just leave me a comment below and I’ll do my best to write to that topic in a more thorough way! Thanks for stopping by! See you next month!