On the last night of my critique class this past Tuesday, I opened up the floor for my students to ask me questions–about anything writing related. They came up with some good questions (which is better to write in the past or present tense? Do I read reviews of my work?). And one student asked about blogging.
Being a dedicated blogger (I really love writing my weekly posting even though sometimes I have a hard time figuring out what topic to write on), I thought I could answer this one pretty easily. I did, but I thought I’d share with you the top ten things you should know about blogging — a sort of Blogging 101. So here they are. Tell me if I’ve forgotten anything.
1) Blog regularly. Choose how often you know you’ll be able to blog — is it once a month, once every other week, or once a week. Be realistic about this because you’re going to have to keep to this schedule for (hopefully) a long time.
2) Choose one or two topics on which you can write a lot. (see note above regarding how long you’ll be writing your blog).
3) Write on a topic that really interests you. (again, see #1 above)
4) Make sure that you write on a topic that has pretty broad appeal. You do want others to read your blog.
5) Make your blog a part of your author brand. This blog reflects you, who you are, and quite possibly what you write.
6) Use your blog to promote your books — but not too much, you don’t want to turn people off with too much self-promotion.
7) Use it to promote other writers. I don’t do a whole lot of this (I don’t have guest bloggers, although a number of authors do and it works really well for them), but when I find a book that I find really helpful, I love to write about it (and that keeps with my topic of blogging about writing and self-publishing).
8) Promote your blog. You do need to tell people about it in order to build your audience.
9) Post your blog everywhere — you want it to appear everywhere your readers might be (this blog is posted on Facebook, Twitter, Tumblr, Triber and Goodreads. I should (but rarely find the time) post it on Google+ and Pinterest)
10) Don’t be afraid to get creative with your blog. There are a lot of people out there blogging. Make yours stand out.
and most importantly
11) Have fun with it!
And to all my U.S. readers, have a fantastic and safe Thanksgiving!